The Lazarus brand was originally called ''Nicodemus'' a representation of the biblical characters determination and vim as one of the early followers of Christ, the only reasoning was the catchy and unique name, however after considerable thought, the term ''Lazarus'' Named after the biblical character which rose from the dead, was coined by Jay Sullivan The founder of the Lazarus brand along with Asher Williams the co founder, after its meaning had truly hit home with the two. The brands true goal and destiny was something bigger than money or physical items, the brands true meaning was to bring back classiness into modern society, as if it had rose from the dead. Through social media content and stunning visuals, the two realised that they could make this dream a reality, and champion a new age of classiness and style. This is Brilliance, This is Excellence, This is Finesse. This. Is LAZARUS.
